ABOUT US

Agri-Directions, LLC organized in 2007 by Scott Mickey and Lucanus Martin to develop tools to help agricultural producers manage risk.  Our first project was the creation of “Farm Tuning”, a web based software tool that allowed producers to monitor their marketing plans.  In 2012, the company retired the Farm Tuning platform and began using GrainBridge – Farm Risk Solutions.  Today, Agri-Directions continues to develop tools to manage risk and help agricultural producers succeed. Services offered include:

• Financial Performance Analysis
• Commodity Price Signals
• Monitoring Your Marketing Plan
• Chief Financial Officer services

Scott Mickey is the managing member of Agri-Directions.  He provides financial directions to ag businesses specializing in risk management, financial performance and monitoring financial plans and marketing plans.  He grew up on a beef cow-calf operation in WV, and lives in SC with his wife, Tammy, and their two children.

Scott graduated from Virginia Tech in 1986 with a degree in Ag Economics.  He spent seven years as an extension farm management agent in NC.  Since 1995 he has been a farm business consultant with Clemson University in SC, where he provides income tax planning, financial analysis and business planning services to members of the Agribusiness Management Association.  He also serves as the coordinator for the Southeast Agricultural Lenders School (SEALS) held annually at Clemson University.  He has taught the risk management curriculum at SEALS since 2004.

Since 2000, he has directed the Executive Marketing seminar where producers develop written commodity marketing plans for their business.  During the seminar producers learn how to measure their financial health; calculate commodity Target Prices that enable the business to Cash Flow, Break-Even, and Grow; evaluate crop insurance and government program opportunities; and monitor the marketing plan on an ongoing basis. Over 700 producers have attended Executive Marketing seminars in DE, GA, IA, IL, IN, KY, MS, NC, ND, SC, SD, and WV.

Scott has consulted with several regional and national agri-businesses in the areas of risk management and financial analysis including Meherrin Financial Services, Southern States Cooperative, John Deere Insurance Company, Centrec Consulting Group, and Silveus Insurance. 

He developed "The Composite Performance Index" with Dr. Dave Kohl in 2011 as tool for measuring management performance. 

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